The practice of sharing with and educating others has been around since the beginning of human social interaction. These days we just have a whole lot more options when it comes to choosing the medium.
With the ready availability of low-cost (or no-cost) conference call lines podcast services and live streaming, instead of spending thousands of dollars traveling to give an in-person presentation, you can meet your customers and prospects from where you are to right where they are, without even having to change out of your pajamas!
Here are a few ways teleseminars can help you grow your business:
Get to know your audience, including in a new market. Being able to interact with your audience in real time allows an unprecedented level of market research, right in the moment, so you get to know more about your market.
Answer questions about your area of expertise. Explain how your product or service works.
Interview experts and share their knowledge with your audience. If you interview experts in your area, you will not only help provide others’ valuable content, you will also be seen as an expert by association.
Sell more. By presenting a sales presentation over the phone, you offer much more interactivity and a stronger personal connection than you can through a website or direct mail piece.
Create products. The calls themselves can be turned into products or classes. You can sell access to your live events, or you can record them and sell them later as CDs or audio downloads. And that’s just for starters.
Build your list. It’s easy to invite people to your free events — and as they sign up, they become part of your list.
Create trust. Trust is crucial for business success. And one of the best ways to build trust with your audience is to interact with them directly. As they hear your voice live on the call — and as they ask questions and get answers right then and there — you become “real” to them and they’ll be able to bond with you. This is something that’s much harder to accomplish through sales letters and emails.
[tweetthis]With teleseminars, you can meet your customers and prospects from where you are to right where they are. Here are a few ways teleseminars can help you grow your business[/tweetthis]
But what about skills? Don’t you have to have some kind of “chops” to host a teleseminar? Stop wondering! If you have enough experience to start a business, you have enough experience to produce and host a teleseminar!
What other ways have you found that hosting online has helped your business?
Deidra Miller
Customer Relationship and Administrative Consultant
