So what is magic content?
It means valuable content that speaks to your audience, lets them know you understand their problems, and provides a clear solution. Creating magic content is an important part of your business. What you say and when you communicate are important for building your brand.
Your visitors and email recipients will then want to keep returning to your site and look forward to your future emails, as well as refer their friends to your site.
How do you find the solutions to the problems being discussed online?
A good way to do this is to look at the content already out there about your topic. Look at authority sites, such as Ezinearticles, Wikipedia or popular forums. They are the most likely to have a lot of content about your subject. Then take note of the main points being discussed, and pay particular attention to the questions being asked. This will give you an idea of what to write about.
Another idea is to read sales content related to your topic, and see the main benefits being emphasized.
Some tips for good content writing
- It should be conversational; be yourself, show readers you’re human and care about them.
- Have a clear understanding of what your purpose is for writing the content.
- Your content should actually cover what the headline says it will.
- The content should be relevant, what readers need and want to know about.
- Provide a clear call to action of what you want your readers to do next. Include a sense of urgency, such as a limited number or for a limited time.
- Make it easy for readers to share your communication on their social media, and include clear links to your social media accounts so readers can connect with you.
- Don’t overload them with information, and don’t just include random, disjointed tips. Instead, provide the answer in a step by step format to make it easy to follow.
- Always remember the 80/20 rule: 80% of communications should be valuable content, no more than 20% selling.
Telling stories provides an emotional connection with your audience
A great way to create magic in your content is by telling your story. This gives you credibility and establishes an all-important emotional connection. If you can tell a story about how you overcame the problem yourself, people will relate to you and they will feel that you know exactly what they are going through. They will trust you more and believe that you can help them achieve the same results. Put your passion into your story, and don’t be afraid to be vulnerable.
[tweetthis]Create “magic” valuable content that speaks to your audience, lets them know you understand their problems, and provides a clear solution.[/tweetthis]
The bottom line is, if you identify the needs of your market and meet them, you will establish yourself as someone they can turn to for valuable information that they can use. And then they will be much more likely to want to do business with you.
Your turn: What are other ways you create “magic” content?
Deidra Miller
Administrative and Customer Service Consultant
