It is said that the money is in the list. Having loyal customers and prospects gives you the influence to change more people’s lives and gain a greater income. Here are three action steps you can take right now to grow your list and retain loyal customers and followers.
Step 1: Determine who your customer is and their ever-changing wants and needs
Take a look at your market, including your competition, and answer questions about who your ideal customer is and how you can differentiate yourself from your competition. Learn what your ideal customers want, what problems they have, and how you can solve their ever-changing needs.
Step 2: Create a system to keep track of your contacts
Establishing a customer relationship management system is crucial so you can organize the contact information of your clients, prospects and other contacts as well as activity related to each one (phone calls, promised follow-ups, etc.). There are many such programs available for all budgets, from free services such as Zoho CRM to the more expensive but more robust Salesforce.
Step 3: Communicate with your customers regularly
Once you have your list established, you need to keep in touch with these contacts by regularly sending emails and/or newsletters with valuable content, following up on promises to call or provide answers, or just to touch base. An email marketing service is a critical piece for this purpose. You can create opt-in forms that will automatically add the person to the list you designate in the email service, which will help grow your list. You then can send newsletters and emails to the lists you have created. Popular services in this category also range from free such as MailChimp to more expensive ones that include more features such as AWeber. For both customer relationship managemnt and email marketing service tools, you should investigate the features and prices that each offers to determine which will work best for your needs.
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- How to Become Visual Content Marketing Superstar
- Turn Your Words into Sales
- 5 Steps to Building Your Brand
- 10 Life Lessons to Develop an Entrepreneur Mindset
- 37 Keys to Better Networking Relationships
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I would love to hear from you. What are your thoughts on finding and retaining your ideal customers? Leave a comment below, or visit the Contact page for other ways to get in touch with me if you’d like more information.
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