The Logo
When thinking about branding, the first thing that comes to mind to most business owners is the logo design. The logo design is important for brand recognition; It’s the image that customers will link with your brand and use to ‘visually remember’ your brand (who doesn’t know immediately what companies have the “golden arches” and the “swoosh”?).
The Big Picture
But your brand is about more than just your business name or logo design. According to the article “20 Stats That Will Remind You of the Importance of Your Branding” by zimmercommunications.com, 64% of consumers say that shared values are the main reason that they have a trusted relationship with a brand. Your brand message and image convey not just your products or services, but the values of your organization. You need to be clear on the big picture that your brand presents, including your company values and how your business is perceived by your prospects and customers. You need to develop your complete brand image with intention and be clear on what values and important messages you wish to present to the world. Or you will end up marketing an altogether ineffectual image for your business – resulting in reduced impact on your target market and hence less sales.
Overall good quality brand development can help give you the edge over your competitors. It’s well known that customers will happily pay much more for products and services provided by ‘brand name’ companies, and you will find it easier to convert customers who have already heard of your company through your brand.
Determine the Image You Want to Convey
What are you values? What sets you apart from the competition? Once you are clear on that ethos, your logo can be designed to clearly reflect that. And it will inform everything you and your team do and say.
[tweetthis]Why is your business branding so important?[/tweetthis]
Your overall branding is evidence to your customers that they can trust in your brand to deliver what it always delivers them…that they can always trust you and your company to provide the quality of products and/or service they have come to rely on.
